Bing and the wider Microsoft Search Network reach people who search on Windows computers, the Edge browser and partner sites, often with less competition than Google. The Bing AI agent manages your Microsoft Advertising account so you can reach that audience without doing the work twice.
If you already advertise on Google, the agent can start by importing your Google Ads campaigns into Microsoft Advertising, then reviewing everything that does not translate perfectly. Budgets, bids, ad extensions, conversion goals and location settings are checked individually, because Bing audiences often behave differently. It sets up Universal Event Tracking so conversions are measured correctly, which is essential for any later optimization.
From there, the agent manages Bing as its own channel. It reviews search term reports to add useful queries and exclude irrelevant ones, adjusts bids and bidding strategies within your limits and moves budget toward campaigns that convert at an acceptable cost. Microsoft Advertising offers audience options such as targeting by company, industry and job function using LinkedIn profile data where available, and the agent tests these when they suit your business, which can be especially useful for professional services.
Ads are written and tested specifically for Bing users rather than copied blindly. The agent maintains responsive search ads, sitelinks, callouts and other assets, and checks for disapprovals or policy warnings so problems are fixed quickly. You stay in charge through plain-language instructions, for example lowering spend on weekends, focusing on desktop users or excluding certain regions. Every change is logged with its reason, and you receive a readable summary covering clicks, costs, conversions and what the agent plans next. Microsoft decides ad ranking and approvals, and results depend on demand and competition, so the agent works to improve efficiency without guaranteeing positions or results.