Hundreds of millions of people use iPhones, iPads and Macs every day, and Apple's own services influence how they find local businesses and apps. The Apple AI agent manages two parts of that world: how your business appears on Apple Maps and related Apple services through Apple Business Connect, and, if you have an app, your advertising in the App Store.
For local businesses, the agent works through Apple Business Connect. It checks your place card details, including name, address, phone, hours, categories, website and photos, and drafts improvements for your approval. Where available, it can help set up showcases that highlight offers or news and action buttons such as calling, booking or ordering. It also keeps details consistent with your Google listings and website, so customers using Apple devices see the same accurate information as everyone else.
For businesses with an app, the agent manages Apple Search Ads in the App Store. It researches the search terms people use when looking for apps like yours, organizes campaigns by brand, category, competitor and discovery keywords, and sets bids and budgets within your limits. It reviews search term reports, adds negative keywords to stop wasted spend and moves budget toward keywords that lead to downloads and in-app actions at an acceptable cost. Custom product pages can be paired with ad groups so the app page people see matches what they searched for.
Everything follows your instructions in plain words, such as focusing on a single country, pausing during an update or prioritizing subscriptions over downloads. Each change is logged with a clear reason, and you receive a regular summary of what changed and what comes next. Apple reviews listings and ads and controls placement, so the agent improves your setup and performance without guaranteeing approvals, rankings or downloads.